How Long Is A Typical Blog Post

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What Is a Blog?
Blogs vs. Websites
How a Web log Can Help Your Business
Tips for Writing Smug Marketing Blogs
Top 13 Statistics for Bloggers To Find Success

Blogs are a great mode to boost your content merchandising strategy and improve your brand awareness. Whether you're nerve-racking to regenerate your sexagenarian blogging content or you're decision making if blogs are starboard for your brand, it's helpful to understand the benefits of blogging and the statistics that prove it's a helpful strategy choice. In that guide, we discuss what blogs are, provide tips for using them in your self-complacent selling, and review the top statistics every blogger should know.

What Is a Blog?

a woman looking up statistics for bloggers

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A blog is a webpage that delivers written smug and articles to readers. It often displays the most past article at the top with the previous entries underneath. However, several blogs have contrary functions that categorise their posts by topic or grant their readers to search for specific articles they want to read.

The word blog is a shortened version of the term weblog. When weblogs first appeared on the internet, people used them as physical diaries. They discussed their lives or other topics of interest. Presently, blogs birth developed into a new cooked and blur the lines between news media and popular media. Many people and businesses use blogs to give birth information and promote their products and services. Some blogs are equal a business themselves, making money by developing attractive smug that attracts audiences, and with them, advertisers.

Blogs vs. Websites

Blogs often differ from websites in happy and construction, but nowadays, traditional sites might also host a blog on their domain. By comparing the two, we can control their similarities and differences:

Websites

Websites are static web pages with unidirectional communication. A web site's primary function is to rescue information to visitors and allow them to interact with the site in small, pre-driven ways. This can include downloading information, like an eBook, Beaver State making a purchase if the website hosts an online store. Because some traditional websites help in developing a brand personal identity, IT's important for developers to continue them consistent and non update the content or design more often than necessary. That allows the brand to become Thomas More recognizable and helps customers navigate the site more easily with all visit.

Blogs

Businesses and writers use blogs strictly to green goods refreshing and exhilarating content regularly. Unlike websites that try to stay consistent with their figure and written satisfied, users with blogs publish undecomposed articles consistently to ride out relevant to their audience. Many blogs as wel offer more slipway for visitors to interact with the brand. Some blogs allow readers to rate the articles they read or leave a comment on the page. This can assistant the blog owners engage with their audience and get a relationship with them.

How a Blog Can Help Your Line of work

Blog posts can help businesses improve their marketing efforts. Here are some benefits that blogs can give to your subject matter marketing:

Increase Your Dealings

Producing consistent blog articles can help you train a library of mental object. If that content delivers engaging operating room entertaining information, it can supporte attract audiences to your articles and site. From there, you have a better opportunity to convert readers into customers using well-placed calls-to-action. Very much of blogs focus happening trending topics, which also helps generate more organic search traffic. That's because many a people are searching for keywords that surround those topics. If you pen a superior blog on the subject, you can attract more visitors to your land site.

Advertise Your Products and Services

Blogs are a great way to advertise your products and services. They allow you to highlighting the major benefits your products fanny render to consumers. Same way to do that is away telling a story. Using blogs, you can connect with your audience and show up an understanding of their problems or challenges. In the blog posts, talk approximately those challenges and then showcase how your products or services bottom help.

IT's peculiarly helpful to use blogs in your advertising if they already stimulate an proved interview. If many people already say the articles you billet, it mightiness help to slip in a a few blogs on new product releases or promotions your society is currently offering. You love those ads can hand down a wide interview and hopefully entice people to make a purchase.

Build Authority

Committal to writing blogs about topics in your industry can supporte build authority and ground your company as an skilled in the field. For example, if you hunt down a publishing company, you could indite a blog on "Tips for Person Publishing" or "How To Write a Query Letter." These blog topics cover material that applies to your industry for which writers, and another industry members, might search. If your blade is facing a great deal of competition for keywords, like the ones in the supra example, it's right-hand to include additional information OR opinions in your blogs to sales booth outgoing from your competitors.

To execute this, conduct a thorough content analysis of your business and your competitors. That way, you can see the topics their blogs cover and if there are any current gaps in your calm marketing scheme.CopyPress has a new content analysis joyride that you can use to learn more about your challenger's pieces. Though we usually reserve the creature for clients, we're oblation IT for a limited clip without charge.

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Humanise Your Brand

When businesses add blogs to their website, they often include the names of the blog writers. Some brands even add a section to their blogs that showcase the author's picture and a runty blurb about their get. These features help humanize brands and add a face to the company. That can encourage readers to interact with the mark and engage with the web log posts through comments or ratings.

Tips for Writing Content Marketing Blogs

Hera are some tips to facilitate you indite amended blogs for your content merchandising campaigns:

Use Your Analytics

For each subject marketing run, it's important to check the analytics of your website and web log. Analytics help you understand how many visitors your World Wide Web pages receive, how long they quell on the paginate, and the different demographics of the great unwashe that view your website. This info bum help you adjust your strategies and improve your selling efforts. It also helps you better understand your audience. When you understand the demographics, you can tailor your content to target them. That can help generate more traffic and develop blogs that apply to your readers.

Amend Readability

Up the readability of your content is important because it encourages your hearing to keep reading your blogs and articles. This stool service increase your chance of converting them into customers. It also helps improve your web site's senior. That's because when Google or another hunt engine recognizes that people drop a whole sle of time viewing your content and site, it shows that your blog is providing them with the information they want. That tells Google to rank your webpage high so more people can find it. There are a few things you can do to better your web log's legibility, including:

Making sure all paragraphs are 100 words or less
Using bulleted lists
Breaking up information into headings and subheadings
Adding relevant images to break off up text

Focus on SEO

Only like readability can improve your content's search ranking, so can look engine optimization (SEO). SEO is an action you stool perform connected your website and blog to help people find it more easily on search engines. That's because search engines use bots to crawl your WWW pages and determine their subject and quality. When you optimize your content for those bots, they can better understand what your mental object is about and display it to the suited people. There are many ways to improve your search engine optimization, including:

Construction backlinks: Backlinks occur when other domains link to your web site. The more than quality backlinks you gain, the Thomas More easily you can increase your rank on Google's explore engine.
Targeting keywords: Keywords are the terms the great unwashe type in when they search for something through a research locomotive engine. By targeting the right keywords, Google can match your content with relevant search queries to help increase your organic dealings.
Adding metadata: Metadata is information that search engines read to better empathize your content. They include things like the blog's meta description and titles or descriptions you append to your images.
Diminishing lading times: Decreasing warhead multiplication are like improving your content's readability. Doing it lowers your web log's ricoche charge per unit, which tells Google your site is providing helpful information.
Writing caliber subject matter: One of the most influential slipway to step-up your SEO is to provide your readers with content they find informative and helpful. That way they're much likely to share it and link to it, which can help amend your search higher-ranking.

Related:Best Practices for SEO Content Writing

Write Interesting Headlines

Creatives sustain filled the internet with content that competes for the Saami keywords and top rankings happening Google. Headlines are a great way to pull readers and stick ou from the competition. Unrivalled great way to fare that is by using numbers pool. If your blog contains a list, whether you're unselfish tips or stairs to complete something, you can add the list of listed items to your headline.

That helps case exactly what's in your content and helps you compete with strange similar blogs and articles. For instance, if a competitor wrote an article titled "8 Tips for Improving Your Cardio" you could try to find ball club surgery more tips to make your blog more attractive to searchers. Other ways to write interesting headlines include:

Make over a sense of urgency
Use emotional speech like "impressive," "stunning," or "impressive"
Be specific about the content's topic
Crack a solution to a challenge

Add a Call-To-Action

Calls-to-action are phrases that help encourage readers to farther interact with your brand or company. They can let in signing up for an email list, downloading an eBook, or even making a purchase. Aside placing calls-to-execute in your blogs, you can exchange visitors into potential customers. Near often, calls-to-action include phrases with verbs and action words, such atomic number 3 "click here," "download today," and "buy now."

Though you can place multiple calls-to-action throughout your web log, it's nearly helpful to place one at the very end. That's because it asks your audience to take execute right afterward reading your content as the last thing they do before they leave your blog. If your content is flooding quality, IT can better convince them to explore the brand and company further. That can assistant them stay on your blog for longer, increasing your conversion range and depreciatory your bounce rate.

Set Dormie Blog Post Notifications

Blog post notifications are alerts that people can sign functioning for to pay off notified when you publish a newfound blog article. In that location are several slipway you can alert your users when you billet modern content, including:

Electronic mail newsletters: Happening your web site, you can have visitors sign for your email heel. Exploitation this list, you can station your audience data happening new web log posts, as well as new product announcements and current promotions.
Social media posts:Social media is a great way to announce updates along your blog. You can also mail service the links to your web log articles on social media so people can easily share them on their own profiles and pages.
Website push notifications: Website agitate notifications are like mobile notifications, only they too work with desktop and laptop computers. You can have your visitors sign up for notifications so you throne easily share newfound blog posts with them or notify them about important company updates.

Top 13 Statistics for Bloggers To Find Success

Here are some of the top statistics for bloggers and content creators:

1. At that place Are Over 2 Billion Blog Posts Publicized Annually¹

That equates to just over five million blog posts every day. That substance blogs are still an incredibly popular form of contentedness connected the internet. Information technology also means that businesses and brands have a great deal of competition. Information technology's eminent for your blog articles to stand unconscious from others in your industry and orbit.

2. The Number of Bloggers on the Internet Has Increased Annually Since 2014²

Since 2014, the number of bloggers happening the internet has enhanced by 4.3 cardinal. Today, there are 31.7 million bloggers writing contentedness for websites and brands. That means there's no shortage of exceptional bloggers to help you develop your capacity marketing strategy.

3. 77% Of Bloggers Report That Blogging Drives Results³

Of course, "drives results" is a unobjective term. But an important takeaway is that all bloggers have varying goals, and more than half check their blogs are helping to meet them. Whether they want to growth dealings or ameliorate their gross sales numbers, 55% of people believe their blogs are creatingsome results and 22% believe their blogs are creatingbeardown results.

4. The Duration of an Fair Blog Stake Is 1416 Row³

Just like the number of bloggers, the duration of the average blog post has steadily increased since 2014. In 2014, the average web log post was 808 words. In 2021, the mean blog post is now 1416. Though shorter blogs used to beryllium more touristed, that trend has now reversed. Currently, 63% of blogs on the internet are between 500 and 1500 words, while only 6% are fewer than 500.

5. Longer Blogs Fruit Better Results Than Shorter Blogs³

When Orbit Media surveyed bloggers about their marketing results compared to their blog length, 36% said that articles over 3000 speech gave them "strong results". On the other end of the survey, only 18% said articles between 1000 and 1500 language produced the same.

Does this mean every blog you publish should be over 3000 words? Not needfully. If you're cramming unnecessary information into your blog article, it can lower its select and superior. It's important to include solitary the most under consideration information in your article, then it's about helpful to readers. As wel, if your blog is natural covering a large topic, information technology might demand more words to talk of information technology fully.

6. 409 Million Multitude View Blogs All Month along WordPress⁴

Every month, 409 million people view over 20 one thousand million pages on WordPress sites. One of the most nonclassical features of WordPress is its content management system. About often, people use that organisation to develop blogs and articles to pull in visitors to their website. That means a majority of the pages people view most in all probability belong to blogs.

7. WordPress Blogs Receive 77 Million New Comments All Month⁴

Blogs are more than just efficacious tools for spreading information. They also help brands and businesses enlist with their audiences. When brands add comment sections to their blogs and articles, the great unwashe prat leave messages that help businesses improve their audience's expiation. Citizenry can use the comments to praise the article or provide feedback on how they think the business could improve information technology. For opinion blogs, readers can also leave their own opinions to go a discussion that might draw i even much readers to the content.

8. Over 50% of Marketers Use Blogs as Their Primary Form of Media⁵

Blogs are currently the second nigh created form of media for cognitive content marketing. The first is videos. Because businesses and brands want to practice blogs to boost their traffic and revenue, it's safe to assume blogs are still creating impressive results.

9. Blogging Is 1 of the Top 10 Skills Required in the Content Merchandising Industry⁶

SEMRush conducted a study that analyzed problem postings in the content marketing manufacture. Out of those job postings, 17% mentioned blogging as a necessary skill for the role. If other depicted object marketing teams are looking for bloggers, consider determination one for your own brand. Hiring writers is a great means to boost your blog marketing efforts while focusing your own time and energy connected other areas of your business.

Superficial for good writers to help you modernize high-superior self-satisfied? Consider teaming up with a cognitive content merchandising company, likeCopyPress. We have a vetted team of writers, editors, and quality assurance specialists who can develop excellent blogs for your marketing campaign. Docket a free call with us today.

10. 31% of Companies Say Blogs Are About Effective for Building Brand Awareness⁷

Writing a duplicable blog is a great way to talk about trending topics in your industry. When you spell articles on popular topics, it can avail get your content seen by more masses. This can improve your marque awareness and set you raised as an adept in the industry.

11. 85% Of Brands Use Blogs as an Organic Content Distribution Channel⁷

Organic content statistical distribution channels help oneself generate dealings without profitable for advertisements. The Content Marketing Institute talked with brands to see which channels they've used in the other 12 months. Blogs were the irregular-highest on the list, just below cultural media. That substance contented marketing teams still see blogs equally a not bad and nickel-and-dime way to generate dealings to their site and build brand awareness.

12. Web log Posts Containing at To the lowest degree One Leaning Every 500 Words Get 70% More Traffic⁸

Readability on your blogs is grand. It helps fix them to a greater extent engaging, which posterior keep people on your web pages for longer and better your bounce rate. This helps Google see that your content is high timbre, which ass convince the search engine to show your internet site to more people, increasing its traffic and senior. A great way to increase readability is to add lists to your articles. Whether you make the lists using headings operating theater bullet points, creating them breaks up tumid chunks of text, making the clause more pleasant to read.

13. Tilt Articles Incur 80% More Traffic Compared to Others⁸

Compared to other forms of articles, such as how-to and definitive types, list articles sire the most amount of traffic. That's not surprising considering the last statistic which had articles generating more traffic by placing more lists end-to-end their text. Lists are a bang-up elbow room to organize information, while simultaneously attracting people to your content. That's because they'ray easy for your audience to read and absorb. You can too compete better with other companies by attempting to make your lists of content longer than theirs.

Blogs are a great way to improve your content selling scheme and acquire stronger brand awareness. If your brand is looking to see how blogs can involve your marketing campaign, use up these statistics for bloggers and tips to help you make an informative decision and get the most out of your blogging efforts.

Sources:

https://www.internetlivestats.com/
https://www.statista.com/statistics/187267/keep down-of-bloggers-in-usa/
https://www.orbitmedia.com/blog/blogging-statistics/
https://wordpress.com/body process/
https://www.hubspot.com/state-of-marketing
https://www.semrush.com/state-of-content-marketing/
https://contentmarketinginstitute.com/wp-content/uploads/2019/12/2020_B2C_Research_Final.pdf
https://www.semrush.com/blog/anatomy-of-top-playacting-articles/